Mastercard and Goygol Wine Plant’s Priceless Experience in Azerbaijan created lasting memories

On October 11, global payment technology leader Mastercard held its latest event in Azerbaijan as a Priceless experience, designed to deliver unique and unforgettable moments..

Priceless celebrates the things that really matter: connection, inspiration, unforgettable moments. Over the past 25+ years, Priceless has become a way of life — bringing people closer to their passions.

This time, guests enjoyed a  Priceless experience at one of Azerbaijan’s oldest and most renowned winemakers — Goygol Wine Plant. Participants explored the region’s rich heritage, toured the historic wine cellars, and witnessed the traditional winemaking process preserved since 1860.

During the experience, guests discovered the winery’s 518 hectares of vineyards cultivating 13 grape varieties, guided by the plant’s specialists who shared insights into production and craftsmanship. The day concluded with a wine-pairing dinner held under the evening sky, accompanied by live music and the scenic view of the vineyards — a perfect blend of nature, taste and atmosphere that embodied the spirit of Priceless.

This collaboration once again highlights how Mastercard and Goygol Wine Plant together celebrate Azerbaijan’s cultural heritage, artistry, and the value of shared experiences.